In designing a print campaign for Perigold, I initiated the process by engaging in thorough collaboration with the marketing team to define the campaign's objectives and identify the intended audience. Following the establishment of our strategic direction, I closely cooperated with the photography team to produce captivating and visually striking images that effectively highlight the furniture products. Simultaneously, I partnered with the copywriters to generate persuasive messaging that deeply connects with our target demographic. With the data analytics teams, I acquired valuable insights regarding consumer behavior and preferences, which played a pivotal role in shaping our choices regarding design components and communication tactics throughout the print campaign's evolution. This integrated and teamwork-driven methodology guaranteed that the print campaign was comprehensive, well-executed, and geared towards achieving optimal outcomes.