For the Presidents’ Day campaign, my focus was on developing captivating marketing graphics that highlighted the wide array of furniture offerings. Through an artful combination of lively images and contemporary designs, I customized every visual element to captivate our desired demographic on different online platforms like facebook, emails, and paid ad banners. A consistent brand image was upheld throughout the campaign, resulting in a powerful and coherent message that significantly boosted audience interaction and sales conversions.
I collaborated closely with the sales, data analytics, and photography teams to develop my designs. The sales team provided valuable insights into current market trends and customer preferences, which helped shape the direction of my work. The data team's analysis offered me concrete information on consumer behavior and product performance, allowing me to make data-driven design decisions. Working with the photography team ensured that my designs were striking and effectively showcased the furniture in marketing materials. By leveraging the expertise of these diverse teams, I was able to create designs that resonated with our target audience and drove business success.