To generate brand awareness for a Perigold, crafting effective prospecting digital ads was essential. We utilized captivating visuals that showcased the furniture pieces in various settings and attracted the audience's attention. Incorporating compelling copy highlighting the quality, affordability, and unique selling points of the products piqued viewers' interest. Targeting the ads based on demographics, interests, and online behavior enhanced their relevance and reach. A/B testing different ad creatives, headlines, and calls-to-action helped us identify the most effective elements for engagement. Working with the data team, we continuously monitored and optimized the design. The result increased performance on key metrics such as click-through rates and conversions, which maximized brand exposure and attracted more potential customers.