Psych Central
Living with a mental health condition has often meant speaking in code: a mental health crisis becomes “personal leave,” or a support group becomes a “dentist appointment.” Mental health has been a conversation steeped in shame — until now. At Psych Central, we break down the stigma that surrounds mental illness. We empower our readers to be proactive in their mental health journey, offering clear, actionable next steps to help them protect their mental health.
During a rebranding moment for Psych Central, my role was to devise and establish an art direction for PCs collage work. The collage direction needed to be distinct from the other brands that are under Healthline’s portfolio.
To solve that problem, I leaned heavily into PCs brand values: acceptance, validation, empowerment, breaking down stigma, connecting people and compassionate understanding.
When distilling those concepts into a visual medium, I created a direction that was more conceptual, abstract, and emotive. While Healthline’s other brands tend to be more literal, Psych Central lended itself to go more inward looking and intellectual. The use of authentic subjects surrounded by powerful color accents spoke to intangibles of mental health.
The result of this effort created a distinct look from Healthline’s other branded collages.
“A Guide To Beta Blockers for Anxiety”
“Capgras syndrome,” or delusion of doubles, is a delusional misidentification syndrome. It is a syndrome characterized by a false belief that an identical duplicate has replaced someone significant to the patient. In CS, the imposter can also replace an inanimate object or an animal
Healthgrades
Healthgrades takes the guesswork out of finding the right doctors, hospitals, and care for you and your family. By making healthcare easier and more transparent, Healthgrades empowers you to make decisions based on information, not just instinct. You can rest easy knowing you and your family are receiving proven, high-quality care that's right for you.
Healthgrades under went a rebrand, we looked all forms of article art work: photography, illustration, and infographics.
My role was to create a collage look for our photography team.
Collage plays a significant role in the brand's identity by merging various elements to create a cohesive narrative that resonates with the audience. Through the art of collage, the brand can convey complex ideas, evoke emotions, and showcase versatility in a visually engaging manner. By juxtaposing different textures, colors, and shapes, collage provides a unique platform for storytelling and creativity. It allows the brand to communicate its multi-faceted nature and adaptability, connecting with a diverse range of customers on a deeper level. Embracing collage empowers the brand to stand out in a crowded market and leave a lasting impression on its audience.
Brand Voice
Healthgrades is empowering, empathetic, active, clear, respectful. The voice should be reflected in the work.
To start the process of developing art direction for collages, I worked with our photo editors to understand the branding style. The use of blue and other brand colors show up in the photography making the color connection to Healthgrades undeniable. Then with their use of photography, there are clear examples of different medical conditions, scenarios, and doctor-patient relationships.
Taking those factors into account, I came up with accents and shapes that felt more modern compared to the other Healthline brands. The use of circles, squares, rectangles, were used as areas to highlight the medical condition through the use of medical textures. In combination with the bright, punchy colors, the overall effect is visually striking and repeatable.
