Establishing a visual identity for photography at Harvard Business Review required a thorough process of aligning with the publication's renowned reputation and editorial content. Extensive research on the target audience and a deep understanding of HBR's core values led to the creation of a style guide reflecting sophistication, professionalism, innovation, and a hint of wit. Collaboration with photographers, designers, and the editorial team played a vital role in ensuring that every image captured the essence of the article while upholding visual coherence across various platforms. This strategic approach successfully enhanced the overall aesthetic appeal of HBR's photography, solidifying its standing as a prominent figure in business journalism.